Evaluate your existing website and determine if a redesign is necessary.
Here are just a few things to consider:
• Does the website grab your visitors attention and make it memorable for them to want to return?
• Get some ideas about the latest website design, and technology concepts by looking over your competitor websites.
• Decide on the overall theme for your website. Write three adjectives to describe the way you want your site to feel.
• A websites graphics and content are probably the most important reason people re-visit a site. Are the graphics able to load fast? Do the graphics communicate a concept and is the website content fresh and up to date?
• Is the website easy to navigate through, or does it confuse your customers by being cluttered? This is a sure way to lose anyones interest if they can't find what they are looking for.
• Is the website taking advantage of components like, a discussion forum, poll, survey, guestbook, chat and more?
• Can your visitors exchange information with you? If you sell a product can the customer find out how the order is progressing? Can he/she easily get a question answered? This type of interaction is making life easier for everyone.
• What will make your visitor believe you? A quality site that does what it says it is going to do will help. Also well-written content adds credibility. Perhaps you can guarantee your products. Testimonies by reputable people or companies are perhaps the best way to establish creditability. A list of previous customers is helpful. List a person, company or product that can be associated with your site to add trust and credibility.
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